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Rihanna Takes the Throne as Dior’s New Queen, Reigns as Face of J’Adore Fragrance

September 2, 2024 8 5

Rihanna has officially taken over as the new face of Dior’s iconic J’Adore fragrance, replacing longtime spokeswoman Charlize Theron. On September 1, the 36-year-old singer and entrepreneur was unveiled in a dazzling short film directed by Steven Klein, where she effortlessly embodies the essence of J’Adore. The film, set to the tune of Rihanna’s 2016 hit “Love on the Brain,” showcases her walking through the halls of the Palace of Versailles in a stunning golden gown, even appearing to walk on water, all while delivering the powerful message, “Your dreams, make them real.”

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Rihanna’s connection with Dior is not new; she was the brand’s first Black ambassador back in 2015 and has been a regular presence at their fashion shows, including during her first pregnancy. Her partnership with Dior and LVMH highlights a strong alignment with the fragrance’s portrayal of a strong, liberated, and independent woman, resonating perfectly with Rihanna’s own journey. The collaboration reflects her personal story and creativity, making her an ideal representative for the brand.

J’Adore, a fragrance known for its exquisite blend of floral and fruity notes like ylang-ylang, Turkish Damascus rose, and jasmine, has been a symbol of feminine strength and independence for over two decades. Rihanna’s involvement brings a fresh and powerful energy to the fragrance, solidifying her status as a true icon of modern femininity. This new chapter with J’Adore marks a golden era for both Rihanna and Dior, as they continue to inspire women worldwide.

Written by: Power Radio

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