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Power Radio
London Calling Podcast Yana Bolder
Kanye West recently declared himself the “GOAT of all GOATs” after boasting massive success with his latest Yeezy drop. In a fiery Instagram post on January 13, the music and fashion mogul claimed his new collection, SL-01, generated over $2 million in just 24 hours.
Kanye’s now-deleted post showed an impressive $2,339,096 in sales from his clothing and sneaker collection. This includes a variety of affordable items priced at just $20 each, from hoodies and joggers to the sleek new YZY SLPR slider.
“I don’t collab. No paid ads. I am the Yon. Yeezy over everything,” Kanye wrote. The post highlighted his confidence in Yeezy’s appeal, standing firm on his creative independence.
While calling himself the “GOAT of all GOATs,” Kanye also claimed dominance across multiple fields, from music to fashion. His bold assertion: “Your favorite GOAT’s favorite GOAT.”
Kanye’s posts also reignited his feud with adidas, which ended their partnership in 2022 over controversial remarks. Mocking the sportswear giant, Kanye asked, “What adidas sell today?” in response to a fan’s jab at the brand’s sales.
He criticized adidas for prioritizing their website over Yeezy’s in search engine results, urging the company to stop blocking his progress. “Our partnership is done,” Kanye stated, accusing them of freezing his accounts and attempting to hold him back.
This isn’t the first time Kanye has called out adidas for allegedly stealing his designs. “Yeezy over everything,” he reaffirmed, positioning his brand as the leader in creative innovation.
Kanye’s decision to price all Yeezy items at $20 marks a significant shift in strategy. Known for luxury price tags, this affordable line makes Yeezy accessible to a broader audience.
The collection includes T-shirts, shorts, and minimalistic designs, blending style with simplicity. The YZY SLPR, a new shoe/slider, embodies this sleek and practical approach.
By prioritizing affordability, Kanye is not only targeting loyal fans but also attracting new buyers to the Yeezy brand.
Despite facing backlash over his comments and business disputes, Kanye West’s influence in music, fashion, and culture remains undeniable. His bold claims and independent spirit have set him apart, proving that Yeezy’s success continues to thrive, even in challenging times.
For more on Kanye West and Yeezy, visit Rolling Stone’s Kanye West coverage or explore Yeezy’s latest collection at Yeezy.com.
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