The Masterful Marketing Strategy

The pop music world loves a good friendship story. First, fans saw the epic Charli xcx Lorde Lollapalooza duet in Chicago. The two stars hit the stage together to perform their viral song.

Therefore, everyone is praising their ability to fix their past issues. Furthermore, they claim this team-up was just a natural way to make up

Creating Viral Live Moments

The industry wants you to believe this was purely accidental. Specifically, Charli told Billboard that she simply left a voice note.

However, this plan is actually a very smart PR move. In reality, they have strategically used this track to rule the big music festivals.

Consequently, these surprise shows create massive hype and drive ticket sales. Ultimately, saving a live duet for major events guarantees maximum media attention.

A Strategic Win For Both

This smart move perfectly boosts both of their personal brands. Next, Charli uses this buzz to push her brand new album, Music, Fashion, Film.

Here are the key details about their big wins:

• The surprise duet happened during Lorde’s headline show.

• Charli headlines her own set the very next night.

• The viral remix keeps the internet talking about both stars.

• Lorde’s recent album, Virgin, gets a fresh boost of attention.

If you enjoy reading about pop stars managing their image, check out our recent coverage of the Karol G new album. Finally, this bold plan proves these women know exactly how to play the music industry game.